We love USA altogether!

The Heart Sticker logos in the most simplistic descriptions are community identification of people who love their place and in particular the state they live in.   A heart in Oregon represents the community of people who love Oregon.  Those people are either residing in Oregon or not.

Every place has people who love that place for one reason or many.  Our designs give that community the ability to recognize, meet and discuss what they love about the place.  And it is from this stage where the real magic begins.  It is our belief that the more people who love a place will discuss what they love about this region or what makes them a group of people of this place, good for them.  And ultimately better for all of us.

So, again, Heart Stickers identify the community of people who love: Oregon, Washington, California, Texas, Rhode Island, Maine, etc, etc.  Then all those places together make up of one map and that is United States.  It is the bottom up approach to continue to strengthening our nation. The emphasis is on the communities from the smallest groups to larger ones.

Based on this model, a state with a custom designed heart, we are making our best educated guess at creating a local and appropriate design.  This is hard.  Here are few reasons:

1. I am an Oregonian particularly and not a Texan, Floridian, or anything else.  We simply do not have the local knowledge that individual citizens do.  But we do our research and do our best.

2. Some of our states are so large, so diverse, and have so much population that to have just one unifying symbol is a challenge.  An example is Northern California is very different from Southern California.  And then in our research, we discovered there is the Central Valley and Central Coast of California.  And as you would expect, the needs and culture of each of these places vary as much as the weather, landscape, occupations, and culture.

But, we as an organization and I as an individual will do our best job, we will invite mistakes and failures, make adjustments till we find the best one that we can. So, it’s about us doing a good enough job to help the communities have identification so that they can find each other and start talking about the place they love.  Because when a community interacts, it is always a global connection!


Heart In Michigan

Heart in MichiganHeart in Michigan design is one of my favorite designs.  It is a green state with 2 blue hearts, one in the Lower Peninsula, and one in the Upper Peninsula.  The green part represents Michigan’s forested outdoors and Michigan State University. While the blue hearts represent all of the great lakes and rivers that Michigan has and the University of Michigan. This is the first design that I chose to borrow from the university systems.  I chose to use both rather than one.  We can call it my strong attempt to unify these two parties.

Two hearts together in one sticker hold a tough reason.  It is the simple fact that although there is upper and lower Michigan, they are two totally different places.  Also for this reason the Heart Sticker designs is two separate stickers.  They peal out independently.  This gives the consumer the option to stick both Upper and Lower areas on or just one of them.  For this reason, giving the consumer a choice, this is one of my favorite Heart Stickers.

I have a theory that more folks from the Upper Peninsula (UP) then the Lower Peninsula will only stick one of the shapes and the lower will stick both.  We will have to wait and see.

I can really only speak to the UP because I lived there as a child at 12 years old in the early 80s.

Coming from Chicago, it was an interesting transition from suburban Chicago to a small town on the upper Michigan / Wisconsin / Green Bay boarder.  The simplest way to describe this was like living in rural Canada.  It was bitter cold in the winter, Green Bay completely froze over and we all added an “-A” to the end of every sentence.  Hunting, fishing, sailing, snowmobiling, x-country skiing, it was a 12 year old dream.

So my heart was in the upper peninsula of Michigan.  I look forward to visiting again and crossing the Mackinaw bridge in the “Mittin” and checking out the LP.

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